You may not know him, but Scotsman Hamish McAlpine wants to make a dirty name for himself. Outfitted in furs (and sometimes brass knuckles), McAlpine is the man behind Tartan USA, the company that released Michael Winterbottom’s controversial, sexually explicit “9 Songs.” Seeking to infuse American culture with the kind of culture that starts with a capital “C,” the 21-year-old British company is doing it one blowjob at a time. Matthew Ross of the Voice reports that months before Carlos Reygada’s “Battle in Heaven” screened at Cannes, Tartan had already acquired all distribution rights for the Mexican director’s film which begins and ends in an act of Fellatio. But sex isn’t Tartan’s only culture spreading/money making strategy—it will also focus on releasing Japanese and Korean horror films in the U.S.