Variety reports on Apple's announcement of a new iPod roster on Wednesday, but noted: "Event focused on the company's holiday hardware lineup, including an array of upgraded iPods and a new partnership with Starbucks.In the background, however, was a development with which Jobs is likely concerned: Two years after Apple started selling TV shows via iTunes and a year after it added movies, Hollywood is still not fully aboard with his vision and has chafed, in some cases, against Apple's firm grip on the high-end content download-on-demand biz."