By brian | iW NOW July 12, 2010 at 4:13AM
Former IFP head, Michelle Byrd, has been named co-president of Games for Change, a global advocate for making and supporting digital social impact games. Byrd will serve along with Asi Burak, who recently joined Games for Change as Executive Producer and was previously co-founder of Impact Games, creators of the "PeaceMaker" and "Play the News" platforms. Byrd and Burak will work together on the strategic vision of the organization and will jointly oversee all programmatic initiatives. Byrd will take the lead on institutional relationship and partnership efforts, along with fundraising, business affairs, financial management, and communications strategy, while Burak will take the lead on curation, development, and execution of programs and services "to raise the production, quality and influence of social impact games, and serves as a spokesperson for the organization."
"The combined skills, experience and passion of Asi and Michelle will help to scale Games for Change's global reach and impact," commented Alan Gershenfeld, chairman of the board in a statement. "The board is confident in their ability to successfully build upon the great momentum created by the previous leadership team led by Co-Founder and President Suzanne Seggerman and Executive Director Alex Quinn."
Byrd served for 12 years as Executive Director of the Independent Filmmaker Project (IFP), the oldest and largest organization of independent filmmakers in the U.S.