By Nigel M Smith | iW NOW August 2, 2010 at 5:30AM
The entertainment public relations and marketing agency PMK*BNC is set to launch a new film marketing and distribution department to be headed by Zipline Entertainment's President, Marian Koltai-Levine. PMK and BNC announced their merger back in January, and this next step is being called the "logical evolution in the strategic growth of the company's entertainment division," by the company.
"We are excited to bring Marian and her team over to create a visionary film dimension that is unique to the current entertainment landscape," said Cindi Berger, Chairman and CEO. "Bringing in Marian allows PMK*BNC to round out its entertainment division with a completely integrated film marketing and communications department, as well as adds distribution capabilities that we’ve never had before."
Koltai-Levine promises that clients will now have the opportunity to tap into marketing, distribution, digital, social, media, publicity, promotions and product services, via a one-stop process. Joining Koltai-Levine will be the staff that was formally employed by Zipline Entertainment, which includes veteran publicity/marketing executive Nina Baron, along with Nathalie Kohen, Lee Meltzer, George Nicholis, Freida Orange and Morgan Ressa.