Rentrak Takes On Russia

By brian | iW NOW October 23, 2009 at 9:38AM

Rentrak Takes On Russia
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Rentrak announced that its "Box Office Essentials" is fully operational in Russia, where the company will collect box office data from 800 theater locations encompassing 2800 screens throughout the country, the world's ninth largest motion picture exhibition market. Rentrak is now providing box office ticket sales data and analytical services to Walt Disney Motion Pictures International, Paramount Pictures International, Sony Pictures Releases International, Universal Pictures International, Warner Bros. Pictures International and Central Partnership, a Russian distributor. Rentrak has also opened a Moscow field office. Based in Portland, Oregon, Rentrak is an information management company serving clients in the media, entertainment, retail and advertising industries. [Brian Brooks]