here! TV announced today that they are taking their PPV service 24/7 in October with a full slate of programming, including original productions. The young company is quickly making a name for themselves and is demonstrating the power of niche programming.

here! TV is a gay and lesbian themed content provider that launched their service in 2003 on Direct TV, almost immediately finding a receptive audience eager for more programming. They have since added Dish Network to thier list of outlets and are currently available in over 22 million homes nationwide.

They have spent the last year acquiring films, producing a variety of material (features, series, docs) and licensing libraries in preparation for the new expanded service. here! also has a theatrical distribution division and has syndicated content to a variety of gay and lesbian media outlets.