In a post-South Park world, it's hard to imagine being shocked by cartoon violence, especially if that violence occurs in the tame and eternally optimistic world of Smurfs. But an upcoming UNICEF campaign, meant to shock and engage the television viewing public by tapping into safe and warm childhood memories, features the unexpected bombing of a Smurf village.

David Rennie, in a piece for telegraph.co.uk, reports that "Belgian television viewers were given a preview of the 25-second film earlier this week, when it was shown on the main evening news. The reactions ranged from approval to shock and, in the case of small children who saw the episode by accident, wailing terror.