"I've been putting rose in an empty Gatorade bottle and drinking it in the park."

Jesse Salazar, the wine director of Union Square Wine and Spirits in Manhattan, from a NY Times article about the increasing popularity of rose with New York hipsters.

Wow. The indieWIRE team was chugging the pink drink two summers ago. Now if we only had matching black dyed mullets and 70's metal redneck t-shirts we'd be set.