According to Hollywood Reporter:
"NBC Universal-owned cable network will become "Syfy" starting in July.
The phonics-friendly moniker is part a network-wide rebranding campaign that's been in the works for more than a year. It's an evolution also includes a more down-to-earth logo and an uplifting tagline – "Imagine Greater" – and will be announced Monday at the network's upfront presentation to advertisers. "
This is so not suprising that SciFi would do this.... The term "science fiction" and anything sci fi related typically has a very uncool, geeky connotation. Even "Battlestar Galactica" creator Ronald Moore said the worse thing about his brilliant show is the title. (All my friends call it BSG.)
But I mean, c'mon, "SyFy?" Make me think - siffy.