As Brokeback Mountain continues to garnish awards nominations, critics trophies, and indieWIRE articles while basking in it's record breaking opening weekend, the question of whether it will have box office legs still looms large. And with it all the cultural implications assigned to the film. Or as Mickey Kaus puts it "If you don't see Brokeback Mountain, are you a bigot?" His answer:

My wild hypothesis is that more people will go see a movie if it features an actor or actress they find attractive! If heterosexual men in heartland America don't flock to see Brokeback Mountain it's not because they're bigoted. It's because they're heterosexual. "Heterosexuals Attracted to Members of the Opposite Sex"--for those cultural critics wondering what a commerical disappointment for this much-heralded movie will Tell Us About America Today, there's your headline. ...