Eric Alterman, blogger, pundit and panelist at this year's sundance film festival, writes:

I’m not a prig, but one of the more morally objectionable things I’ve ever seen in my life were the “gifting booths” set up at Sundance exclusively for the purposes of giving celebrities expensive things they could easily afford and then leaking the news to star-struck journalists so that they could write about how wonderful both the celebrities and the products were as if that’s what was really important at a festival designed to nurture and encourage new artistic voices.

That said, he did an iformal study of which "gifting booths" were providing something to good causes (in addition to celebrities, of course). Read it here.