Indie Music is not Indie Film

by jaredmoshe
July 20, 2010 7:35 AM
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Congratulations to all of Filmmakers' 25 New Faces of Independent Film. It's always a treat to go through the list, discover new movies and new talents. Definitely check it out.

And while you're there give Anthony Kaufman's industry beat column a read. Entitled "DIWO Realities: Why Won't Kickstarted and Twitter Save Indie Film?" the column explores the possibilities and drawbacks of new media tools. It provides perspective from filmmakers, consultants and others who both advocate for and against DIWO (Do It With Others) and doing so provides one of the more honest assessments I've read.

I wonder though about the parallels drawn to the music industry in the piece's conclusion. As much as the independent music industry model of musicians touring and producing music outside of their labels seems to apply to independent film, there are two major differences. First, the cost and time required to make a film are exponentially higher than the cost and time required to make a song or even an album. That means a band can spend more time and money on marketing and publicity and have more content to show for it. The band also breaks even and/or becomes profitable much quicker allowing the band to make more music and tour more. Second, people like to listen to music multiple times, often in a row. They like to see a band multiple times. What's the most you've ever seen a film? Have you ever watched a movie and decided to watch it again immediately? Movie viewing requires a very different commitment than music listening. Yes, the film world should learn from what works in the music world, but that doesn't mean what works for one will definitely work for the other.

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