Tim Burton on the Age of the Movie Trailer.

I had the opportunity to speak with Tim Burton a few weeks back while he was in town doing double duty as a producer on Shane Acker’s 9 and prepping an upcoming exhibit of his work at MoMA. A few days earlier, the trailer for his developing Alice in Wonderland adaptation leaked online a day early, prompting a flurry of reactions across the blogosphere. I found Burton’s animosity (not only toward the leak but toward the trailer itself) to be very telling: “I come from the olden days where you like to see a movie and be surprised,” he told me. “Then you want to know something about it—as opposed to getting everything front-loaded.” Of course, some contemporary marketing campaigns have successfully shielded audiences from their content as means of drawing them in — think Cloverfield — but that requires a complex form of transmedia storytelling that simply doesn’t jive with Burton’s conventional methods. Which doesn’t stop me loving his work.

Read the entire interview here.

erichkohn posted to Hollywood on September 9, 2009 | Permalink | Comments (0)

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