I finally got around to watching that leaked video made by Ben Stiller's Red Eye production company to celebrate its move from Dreamworks to 20th Century Fox. Take a moment to watch it if you haven't done so already. It's a hilarious indictment of showbiz extremes ("I'm gonna kill ME!") — Tropic Thunder in the real world.
According to Stiller, the video was never meant to be shared with the whole world, but Fox didn't mind it, anyway. Still, it's interesting to note that Stiller recently launched his own Twitter account, perhaps as a means of directly addressing situations such as this one. Yet another incident where it makes more sense to collaborate with the unwieldy forces of the web rather than trying to work around them. Smart move.
Stiller's decision to create a personalized web presence reflects a larger phenomenon: Even people who aren't tech-savvy have learned that the Internet can become the ultimate equalizer. That appears to be the central theme of Jim Killeen's bittersweet documentary Google Me, now available on iTunes, in which the filmmaker goes on a journey connecting with other people whose lives turn up when he googles his own name. Here's the trailer:
Oddly enough, the movie launched right at the time that Google's CEO Eric Schmidt resigned from Apple's board of directors.