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'Sita Sings the Blues' Makes Bank.

by Eric Kohn
August 5, 2009 3:26 AM
1 Comment
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I've been a fan of Sita Sings the Blues since first catching it at the Tribeca Film Festival last year. It seemed destined to build a steady fan base and define the modern standards of DIY animation. It may or may not have done that, but director Nina Paley certainly had trouble getting it out there. Fortunately, she managed to come up with a wholly original strategy for giving the film away for free while charging for merchandise, DVDs and other ancillary revenue streams. In The Wrap, I share the details.

1 Comment

  • Nina Paley | August 5, 2009 10:24 AMReply

    Hi Eric,

    Thanks for writing about Sita! The report is online here:
    (I tried posting that at "The Wrap" but it filtered out the URL)
    My numbers are slightly different than you reported, but my numbers need to be updated too.

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