Defending 'Vertigo' From Myself.
Reactions to the Cannes Lineup
'Trip to the Moon' In Color
How I Met My 'Doppelganger' at 'Twilight ...
Revisiting 'Martha Marcy May Marlene'
In Praise of Woody Allen.
Brief Thoughts On 'Contagion.'
Harold & Kumar & Sonic.
Don't Say "Fuck 'Twilight.'" It's Good.Tim Burton on the Age of the Movie Trailer.
I had the opportunity to speak with Tim Burton a few weeks back while he was in town doing double duty as a producer on Shane Acker's 9 and prepping an upcoming exhibit of his work at MoMA. A few days earlier, the trailer for his developing Alice in Wonderland adaptation leaked online a day early, prompting a flurry of reactions across the blogosphere. I found Burton's animosity (not only toward the leak but toward the trailer itself) to be very telling: "I come from the olden days where you like to see a movie and be surprised," he told me. "Then you want to know something about it -- as opposed to getting everything front-loaded." Of course, some contemporary marketing campaigns have successfully shielded audiences from their content as means of drawing them in — think Cloverfield — but that requires a complex form of transmedia storytelling that simply doesn't jive with Burton's conventional methods. Which doesn't stop me loving his work.
Read the entire interview here.
2 Comments
Brian | September 14, 2009 4:09 AM
I totally agree - I long for the days when you walk in to a movie with only trailer - knowledge, if that.
Geoffrey Long | September 10, 2009 9:04 AM
This is a really interesting revelation. Lucas and Spielberg are obviously on board with the transmedia storytelling model, but what do you think Coppola and Scorcese think about it? What would Orson Welles have thought of transmedia storytelling? (Given what we saw in F FOR FAKE, I'd suspect Welles would have been all over ARGs.)