By Eric Kohn | Eric Kohn August 22, 2011 at 1:40AM
In today's interview with Guillermo Del Toro (the first of two parts), I spoke to the director at great length about his interest in transmedia, which includes the transmedia studio called Mirada that he launched last year. Here's what Del Toro had to say about Mirada's productivity:
We've had a very interesting first few months. We're a very curious company. We got involved in a huge multimedia installation celebration for IBM's 100th anniversary called the THINK Exhibit [opening at Lincoln Center in September]. Using all the resources of our company, we created a special shooting rig that [Del Toro's cinematographer] Guillermo Navaro designed called the Medusa. It's a four-camera rig that shoots panoramic images that are almost life-size. It was fulfilling, exactly what we want to do. We did commercials, video clips, all the regular stuff, but we're also developing a viral for [Del Toro's next feature] "Pacific Rim," and a teaser trailer for it internally to show the studio what it would look like.
After the jump, more information on that IBM exhibit coming soon to New York.
On IBM's 100th anniversary, the company wanted to share some lessons they’ve learned.
The THINK Exhibit is an exploration into how the world works and how to make it work better.
Although many leaps of progress have been their own journey, they have been the result of a distinct, repeatable pattern. They have followed a common path. Through examples and stories, the THINK exhibit explores how progress is shaped through a common and systematic approach and reveals this pattern to progress. Mirada has been responsible for the film direction, design and production of narrative, interactive and data visualization.
It combines three unique experiences to engage visitors in a conversation about how we can improve the way we live and work.
The wall visualizes, in real time, the live data streaming from the systems surrounding the exhibit such as traffic on Broadway, solar energy or air quality. Visitors discover how we can now see change, waste, flows and opportunities in the world’s systems.
Inside the exhibit space, visitors encounter a “media field" composed of 40 seven-foot screens. As the screens come to life, visitors step into a 12-minute immersive film. A kaleidoscope of images and sound surrounds them. They are literally inside the story. We created a special HD MULTICAMERA RIG called "The Medusa" for that.
At the conclusion of the film, the 40 media panels become interactive touchscreens, transforming the space into a forest of discovery. The interaction not only allows for an innovative navigation of deep-dive content, but also for visitors to participate and shape the overall experience through provocative questions and polls.
Open to the general public September 23 to October 23.
At Lincoln Center, New York. The cultural center of the city.