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Cartoons Forever!

Reviews
by Leonard Maltin
July 5, 2010 4:00 AM
5 Comments
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As Toy Story 3 racks up some of the best reviews of the year, I’m pleased that so many critics have taken time to make note of the innovative short-subject that accompanies it. Day & Night—which is so clever it’s almost impossible to describe—is the work of an up-and-coming talent named Teddy Newton whom the folks at Pixar have earmarked for big things.

John Lasseter and his Pixar colleagues know that while there is no real monetary return to be derived from the production of shorts, they serve as a fertile training ground for animation directors, artists, and storytellers. What’s more, audiences enjoy them. Lasseter and Cartoon Brew’s Amid Amidi even collaborated on a hardcover volume called The Art of Pixar Short Films, which Chronicle Books published last year. (Lasseter also green-lit a hilarious short made at Disney called How to Hook Up Your Home Theater, which was designed to look and—

—sound just like a Goofy cartoon from 1950. But even Disney “didn’t know what to do with it,” as studio distribution chiefs are fond of saying, and I doubt that more than a handful of people have ever seen it.)

Likewise, DreamWorks Animation, Blue Sky (the Ice Age people) and Sony ImageWorks (now Sony Pictures Digital Productions) have presented shorts as curtain-raisers for some of their feature films.

I’m not counting “content” these studios create for DVD, the Internet, or as TV specials, because there is particular delight in seeing an animated short on a big screen, and hearing the often-audible response of an appreciative audience.

Another facet of that response is surprise, because people don’t expect to see a short-subject when they pay for a feature. That’s a complete reversal of the way things used to be, even when I was growing up. From the silent era right through the 1950s, virtually every theater in this country programmed “selected short subjects,” which might include a newsreel, a travelogue, or a comedy, but always incorporated a cartoon. Many exhibitors continued to book cartoons right through the 1970s, and producers like Walter Lantz, Terrytoons, and DePatie-Freleng obliged by turning out a yearly roster of new releases.

Being the nerd I was—and remain—it didn’t take me long to figure out that my home town theater in Teaneck, New Jersey had poor taste in cartoons, often opting for dopey Terrytoons, while the Oritani in nearby Hackensack almost always ran Warner Bros. cartoons. O happy day!

More on those Warners cartoons—past, present, and future—in my next posting.

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5 Comments

  • mike schlesinger | July 8, 2010 4:10 AMReply

    Excellent piece, as always. One note of correction, though: HOW TO HOOK UP YOUR HOME THEATRE went out theatrically with the massive hit NATIONAL TREASURE: BOOK OF SECRETS, so I'd say quite a lot more than a handful of people saw it!

  • james | July 5, 2010 10:11 AMReply

    "How to Hook Up Your Home Theatre" is available on YouTube. Enjoy.

    Leonard, I'd take a "dopey Terrytoon" over the endless commercials and lame trivia filler playing in my local theatres anyday.

  • Andrew Smith | July 5, 2010 9:22 AMReply

    I for one would love to see 'How to Hook Up Your Home Theatre' but ever since hearing about it a few years ago I have kept a lookout for ways to see it. No joy so far.

  • J. Sperling Reich | July 5, 2010 8:04 AMReply

    Like you, I am also a big fan of the shorts that Pixar has placed before most, if not all, of their films. I am not old enough to remember when having short subjects (animated or otherwise) was the norm, but I do wish that theater owners would make a habit of programming them before features. Certainly they would be preferable to the onslaught of ads we now get before every film, even though I know that's how theaters make a substantial part of their revenue.

    And when you think about it, there has never been a better time to include shorts. Thanks to low cost professional grade equipment and software, emerging and experienced filmmakers can now make amazing shorts on their laptops. There is a ton of great content available from very talented filmmakers that would surely be appreciated by moviegoers.

    Oh, and I also grew up in Teaneck, New Jersey, where I was a patron of both the Cedar Lane theater and the Oritani. I'm not sure if the Oritani is still around, but Teaneck's movie theater is still in operation as a multi-screen venue. I haven't been there in more than a decade.

  • Richard Simonton | July 5, 2010 5:22 AMReply

    Just been reading Of Mice And Magic all the way through--again--but this time had the advantage of seeing dazzling DVD's of Porky and Bugs and Popeye that were only crummy TV prints before, or totally unavailable. As proof that fine art endures, my 8-year-old grandson keeps asking to see more of them. He laughs outloud at Bugs and Popeye, compared to reactionless viewing of Cartoon Network's mind-numbing time-fillers, and was even fascinated by the silent cartoons included as Popeye's special features. This demonstrates that the best way to entertain kids (and improve their minds) is by adding grown-up cartoons to their diet.

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