While Halloween celebrations grow more elaborate with each passing year, I like to stick with the tried-and-true. Therefore, I’m pleased to present my annual array of vintage publicity photos featuring some of Tinseltown’s best and brightest, decade by decade. While cheesecake photos were always popular, they seem positively tame compared with the costumes—or lack of them—you’re likely to see today.

Betty Grable-Halloweed-680

Betty Grable became synonymous with the word “pin-up” during World War II, with her all-American good looks and beautiful figure, but even during the previous decade she and her famous legs were featured in photographs like this seasonal shot.

Ida Lupino-Halloween-680

Here’s someone we don’t normally associate with pin-up art: Ida Lupino. When the young actress was signed to a studio contract by Paramount in the 1930s, producers didn’t see her dramatic potential: she was just another pert blonde to be employed as an all-purpose ingénue (and cheesecake model). It wasn’t until she won a meaty role opposite Ronald Colman in The Light That Failed in 1938 that people in Hollywood—and in the audience—realized what they’d been missing.

Thelma Todd-Halloween Gypsy-680

Here is beautiful, blonde Thelma Todd disguised as a dark-haired gypsy for the Laurel & Hardy feature Bohemian Girl (1936). Most of the actress’ scenes were cut from the film after her untimely death in 1935. This may not be a bona fide  Halloween costume shot, but I never pass up an opportunity to feature a photo of the lovely Thelma.

Veronica Lake-Halloween-680

Since Veronica Lake starred with Fredric March in I Married a Witch (1942), which has just been released on DVD and Blu-ray by The Criterion Collection, I suppose it was inevitable that she pose for photos like this one to help promote the movie…but she does make a fetching witch.

Dusty Anderson Halloween-680

It’s easy to see why model-turned-actress Dusty Anderson was a perfect choice for pinup shots like this one in the 1940s. She was first seen as a model in the Rita Hayworth movie Cover Girl, then appeared in a cluster of Columbia pictures over the next few years before retiring from the screen and raising two children with director Jean Negulesco. I dare say no one ever rode a broom more attractively.

Anne Jeffries-Halloween-680

Anne Jeffreys checks her watch in this shot from her contract days at RKO. Anne remains as lovely as ever, and has a refreshing sense of humor about some of her early Hollywood assignments. She later proved herself on Broadway, where she made use of her musical gifts, and won an even larger following on the popular TV series Topper.

Debbie Reynolds-Halloween-680

It looks like Debbie Reynolds won MGM’s “Hug a Pumpkin” contest—or lost, depending on your point of view. Even in the 1950s, starlets had to pose for publicity photos like these—and newspapers and magazines ate them up.