Bruce Hershenson is one of the most hard-working and entrepreneurial movie-poster dealers in the world. While he masterminds four ‘mini/major’ annual auctions of high-end memorabilia, he also conducts weekly auctions on his website. One-sheets, lobby cards,and such (from the silent era to the present day) start out at 99 cents and have no reserve bids nor buyer’s premiums. Best of all, Bruce is a square-shooter with a staff that’s amazingly efficient.