By Leonard Maltin | Leonard Maltin June 11, 2012 at 2:00AM
Remember that romantic title song from A Place in the Sun? You know, the one featuring a beaming Elizabeth Taylor and Montgomery Clift on the sheet music cover? Never mind that the story is a tragedy and the two stars seldom work up a grin, let alone a smile, in actual film. The idea was to promote the picture by stirring up interest, and possibly getting radio airplay, for the song. (Ordinary people still purchased sheet music in great numbers, so that mattered, too. It didn’t hurt that Paramount operated its own music publishing division, Famous Music.) In this case it didn’t work out, even though the tune was written by the film’s talented composer, Franz Waxman, with lyrics by the prolific team of Jay Livingston and Ray Evans.
Livingston and Evans were lifelong partners who worked on staff at Paramount Pictures for a decade. They were largely responsible for the rise in popularity of the title song, since their composition “inspired by” the Olivia de Havilland weepie To Each His Own became a major hit in 1946. Nothing succeeds like success in Hollywood, and before long the concept of a song that promoted a movie’s title caught on like wildfire. When it wasn’t possible to use the name, a studio would settle for any song that might be identified with the film, especially on the sheet-music cover. You have to admire the ambition, and optimism, involved in trying to sell a song related to Stanley Kramer’s sober post-war drama The Men…but someone did. Composer Dimitri Tiomkin had the last laugh just a few years later when his plaintive ballad for Kramer’s High Noon (Do Not Forsake Me), with lyrics by Ned Washington, became a sensation. It kept Tiomkin in the title-tune business for years to come.
This trend reached its peak with “Three Coins in the Fountain” and “Love is a Many Splendored Thing” in the 1950s. Along the way, Livingston and Evans amassed three Academy Awards, for “Buttons and Bows,” from Bob Hope’s The Paleface, “Mona Lisa,” from the forgettable Alan Ladd movie Captain Carey, U.S.A.,, and “Whatever Will Be, Will Be (Que Sera, Sera),” from Hitchcock’s The Man Who Knew Too Much, but they had their share of flops, too, like “How Can I Tell Her,” touted as the theme from Lucy Gallant, and their personal favorite, The Mole People, which they loved to sing in later years. Like “Mona Lisa,” they also enjoyed success from time to time with a number that had nothing to do with the film that spawned it, like the beautiful ballad “Never Let Me Go,” which Nat “King” Cole introduced in The Scarlet Hour. (Cole also sang their lovely ballad “The Ruby and the Pearl,” from Thunder in the East. It never became a hit, but it’s a beautiful recording.)
As an inveterate sheet music collector, I thought it would be fun to share some of my favorite odd and obscure movie songs with you. Perhaps we can all join together online and have an old-fashioned community sing of the theme from I, Mobster…or perhaps “Lonely Gal, Lonely Guy” from The George Raft Story.
HERE'S A FEW MORE FOR YOUR VIEWING PLEASURE. ENJOY.