The Major and the Minor-Ad-Campaign

The 1942 comedy The Major and the Minor is notable today as the Hollywood directing debut of Billy Wilder, who wrote the film with his longtime partner Charles Brackett. They would go on to make such classics as The Lost Weekend and Sunset Blvd., but in 1942 Wilder’s name wasn’t a selling point: it was all about Ginger and, to a lesser degree, leading man Ray Milland. In its first-run engagement at the two Paramount Theatres in L.A., the downtown branch added a second feature from B-movie specialists William Pine and William Thomas (known as the Two Dollar Bills), while both venues featured—and advertised—the latest of Paramount’s Superman cartoons, a testament to the appeal of this popular series. Also appealing to the patrons of these big-city theaters (as it would be today): free parking!