Apple TV changes, but will you?

by mattdentler
September 9, 2010 3:04 AM
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The original incarnation of the Apple TV has been noted as a blip on the radar of Web video enthusiasts. "Too closed," "too expensive," "too early." Last week, Apple announced its long-awaited update on the Apple TV, a new version of the device that is not as closed (it will include Netflix Watch Instantly), not as expensive (only $99), and also pretty late in the smart TV world. Will people adapt to the new device when it's released in a matter of months? For better or worse, the smart TV landscape is a lot more crowded:

Analysts say that with Apple TV, the company is well positioned to take a bolder step into Internet television in the next year or two. And they say that its most significant impact, at least in the short term, is likely to be not on the established television industry’s incumbents, but rather on new players like Roku, Boxee or Google.

Google has yet to enter the market but is expected to release in November its first version of Google TV. The company’s approach is more ambitious, more complex and notably different from Apple’s.

Google wants its software to be at the center of the television viewing experience. The software system will be built into televisions and will let people have access to any Web site and Web video, and easily search for programming. Prices for Google TV devices have not been announced.

Boxee is also trying to marry much of the Web with the television set, as well as stream programming from Netflix and other sources. The company’s box is expected to go on sale in the fall for $199.

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  • zisel | September 10, 2010 3:25 AMReply

    What made me most excited is the Apple TV. only $0.99 to stream HD TV rentals from ABC and Fox, while first run HD movies will be a less thrilling $4.99. Other services include Netflix, YouTube, Flickr, and Mobile Me, along with Rotten Tomatoes integration in the movie catalog. Awesome, so cool and amazing!
    That means I don't need to buy other converting tools anymore? I really love movies and video, if with this Apple TV, then I just stream the HD movies and enjoy witout need of converting videos and syncing.

    no no
    I love all kinds of movies and videos, so I use iFunia vidoe converter most frequently, thanks to this App helps me convert and save all kinds of movies and videos on my iphone, ipad.

  • The V | September 9, 2010 7:20 AMReply

    It's inconceivable that the new apple tv is their finished article. Clearly an apple tv that doubles as an app provider which turns it's use into anything at all ie games consul,web browser, social app centre, work station is their 'end game'.

    I think the real question is why did they not open it up via iOS? Why not blow all the competition away?

    Is this a cheap trojan to get the masses used to the idea? Personally, revolutions aren't started on weak hearts.

    Apple, should blow us away!!