In Thursday's Hollywood Reporter, Randee Cohen highlights some of what to expect from SXSW 2007. Besides using quotes from myself and Louis Black, she checks in with folks like director Eli Roth, Lionsgate head Tom Ortenberg, Magnolia buyer Tom Quinn, IFC Films buyer Arianna Bocco, and more. Here's an excerpt from the flattering piece:

Writer-director Eli Roth credits SXSW for cluing executives at Lionsgate into the potential of his 2002 low-budget horror film "Cabin Fever," which had a special screening at the festival early on. "It's a marketplace, but more importantly, it's a great place to start buzz for your movie," says Roth, who will preview several minutes of his planned June release "Hostel: Part II," which will be distributed through Lionsgate, at this year's event. "It used to be, if you won Sundance, that's what mattered. Now, there are so many films that if you get into Sundance, people look at your film differently. That's what South by Southwest has become. Before, it was a fun festival in Austin -- but mainly for the music. Now, there's so much competition to get in that it's a big deal for filmmakers."

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