Over at The Guardian, Jake Horsley gives us a sneak peek at the new mobile-phone "feature" film entitled When Evil Calls. While its 40-minute running time may seem rather short, the film is divided into 20 different, two-minute segments. It is coming soon in the UK, via Orange and T-Mobile. Reportedly, it will soon makes it way to stateside via Amp'd Mobile. It is described by Horsely as, "a brazenly schlocky teen update of the familiar 'monkey's paw' theme, updated so a satanic clown grants wishes via a cell phone, with gruesome results." Could it catch on? More from the article:

As yet there are no censorship laws relating to mobile phone media, but to minimise resistance to such unashamedly exploitative material, both a "hard" and "soft" version of the series are on offer, for daytime downloading and late-night access, respectively. Producer Ben Grass makes no bones about the marketability of gross-out imagery. "The audience on mobile phones is predominantly young men, so you've got to think about genres that work for them. Horror is nice and threatening in short bursts; we played to the interests of that demographic."