From a recent announcement:

Reps from the SXSW Film Festival will be on the road this month, as part of the Avid "Make Your Mark" seminar series, taking place in four cities around the country in October. SXSW reps will participate on the panel entitled "Making It: Inside Advice on How to Stand Out and Get Noticed." SXSW's Matt Dentler will take part in the Boston session on October 3. SXSW's Jarod Neece will join the New York panel on October 13. Louis Black of SXSW, will be part of the L.A. session on October 20. And, finally, SXSW's Lya Guerra can be seen on the San Francisco panel scheduled for October 23.