In honor of the November 16 theatrical opening of Rob VanAlkemade's documentary, What Would Jesus Buy?, we wanted to put a spotlight on this series of video clips from the film's world premiere at SXSW 2007. It was a rousing, sold-out Paramount screening this March.

In the clips, the film's producer - Super Size Me director Morgan Spurlock - introduces the film and gets the crowd going for what they can expect. Meanwhile, The Brooklyn Rail recently sat down to chat with VanAlkemade, to discuss the making of the doc:

Brooklyn Rail: So, what, ideally, should people take from this movie as they do their Christmas shopping?

VanAlkemade: Well, an incredibly diverse audience has responded strongly to the film as we’ve toured the festival circuit and taken some roads beyond it. I’ve spoken with or heard from teenagers who are earnestly thinking twice about their habits and priorities after seeing the film, yet were thoroughly amused and entertained along the way. I’ve seen conservative, liberal and mainline Evangelical Christians laughing to the point of exhaustion, and have had offers of support from all across the religious spectrum. And I’ve been told by self-proclaimed "raving atheists" that the message came through loud and clear without any heavy-handed theology.