SXSW 2007 hit Smiley Face, by super-talented Gregg Araki, opens in a theater this weekend. And, there's no indication that the stoner comedy will expand anywhere beyond that. Many have wondered why this film, which was originally pegged for an April 20 opening, has been faced with a such an odd theatrical result. After all, it's the only film of 2007 that has the distinction of playing Sundance, Cannes, Toronto, and... um... SXSW. The reviews, and audience word-of-mouth, have been fairly positive. So, what gives? I have no idea. So, people should try to see Smiley Face in its theater (which would be the Nuart in L.A). It's a funny and entertaining film, but even more so when you watch with an eager audience. While you're at it, read this interview with Gregg Araki, featured recently on indieWIRE.