Matt Dentler


Matt Dentler's Blog

Movies, new media, music, sports, politics, cocktails, and absurdity. Texan the City.

[My Bio at indieWIRE, indieLOOP]


Did the Radiohead Experiment Work?

So, Radiohead's In Rainbows was released as a real CD last week, coming after last Fall's download-only, "pay your own price" experiment made major headlines. Did people actually buy the album in stores, three months after you could download it for free? Yes, and no. In Rainbows did debut on the top of the Billboard album charts for this week. So, yay Radiohead and yay consumers. But, the album's number-one spot was earned with a mere 122,000 copies sold.

Granted, the weeks after Christmas are pretty bad for retail sales, especially for entertainment. Still, that's pretty poor compared to their last album, Hail to the Thief, which debuted at No. 3 in 2003, with sales over 300,000 units. In the end, it's all relative, and I think it's rather impressive that the best-selling CD of the week was actually made available months ago, essentially for free. Did the Radiohead experiment work? I think early reports would suggest that it did.

Posted to Albums Worth Your Dime on Jan 10, 2008 at 12:38PM
Comments

i wonder, though, if many other bands could achieve the same thing. i think a lot of fans who bought the download would also want their album because:

a. radiohead always has interesting, distinctive and often great artwork that goes along with their albums, and...

b. one of the reasons many people love radiohead is b/c of thom yorke's lyrics, which often can be hard to discern just by listening to them. i know i personally have spent tons of time pouring over his lyrics in the liner notes of their previous records, first to recognize what he's actually saying, then to try and analyze their meaning.

and both of these things were exclusive to the album, and not the download. my two cents anyway.

Posted by Nat on Jan 10, 2008 at 12:38PM
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