My old pal Chris Albrecht recaps a recent report by Oliver Wyman, that found "consumers would be willing to spend $7 to $9 for an HD movie on demand if released at the same time as the DVD." Chris also takes a poll to see if $8 is a reasonable price. Of course, you can access IFC (and some Magnolia) theatrical titles on demand (though not in HD) the same day as they come to theaters, for like $6.