Blockbuster Express, the rental kiosk created by the video store chain, has announced plans to debut in Big Y grocery stores throughout Massachusetts and Connecticut. The price will be $1, just like Redbox. The heat is on, as Redbox has quickly dominated the rental kiosk market in America. Video Business has the details:
NCR, which partners with Blockbuster on the kiosks, anticipates the Blockbuster Express machines will be in all 57 Big Y stores by Sept. 3, the company said in a statement today.
NCR expects to have a total of 500 Blockbuster Express machines in operation by the end of the month, including the rebranding of some of its 2,000 The New Release kiosks located in the Publix chain in the Southeast and other outlets, according to previous reports.