By mattdentler | Matt Dentler's Blog September 22, 2010 at 5:22AM
There was a relatively off-the-grid party during the Toronto International Film Festival, where the folks at Netflix celebrated their impending Canadian launch. The crowd was mostly Canadian distributors, all thrilled about what was to come. We were among the folks in attendance, as we're one of the companies who will be releasing content to Netflix in Canda (in addition to our current deal for the service in the U.S.). That Canadian launch is no longer impending, as the company has now opened its doors to our neighbors up north. NewTeeVee has more on the great news:
As for which connected devices the service will work on: Netflix has been hard at work getting its streaming service to a wide range of TVs, Blu-ray players, game consoles and other consumer electronics devices, and expects to be on more than 100 devices in the U.S. by year’s end. But not every device that streams Netflix in the U.S. will also stream in Canada, at least not at launch. Most notably, streaming on Sony PlayStation and Nintendo Wii game consoles will be a go, but streaming on Microsoft’s Xbox 360 won’t be available until later in the fall.
Also, unlike in the U.S., where Netflix is available on a number of connected TVs from various CE makers like Sony, Netflix streaming will only be available on Blu-ray players from Samsung and Toshiba to start, with Blu-ray players from Vizio and Insignia adding the capability later on. The good news is that Netflix streaming will be available on all supported Apple devices, including the iPhone, iPad, iPod Touch and the Apple TV when it launches in Canada.
Netflix will look to the Canadian market to help grow its customer base, something that it has been pretty successful at ever since launching its streaming service in the U.S. In the most recent quarter, the company announced that it had more than 15 million subscribers, which marked a 42 percent increase over the previous year.