Oddest Sponsorship

By mattdentler | Matt Dentler's Blog January 19, 2009 at 10:54AM

Oddest Sponsorship
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So, the folks from Britta water are a sponsor here at Sundance. Cool, great. Sponsorship (especially in today's age) is always great. Here's the thing: the sponsorship involves Britta water coolers in festival lounges and exhibit spaces. Just water coolers. Don't have a Nalgene bottle handy? Don't have a plastic cup? You're out of luck. Because of the sponsorship, I assume, you're also unable to buy bottled water in nearby festival concession stands. Odd and not ideal.