Video Business: Online video viewing over TV to surge

By mattdentler | Matt Dentler's Blog January 8, 2009 at 7:35AM

Video Business: Online video viewing over TV to surge
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ABI Research has released a study that should have everyone in the digital distribution realm pleased (I know it pleases me). According to their findings, the number of programs streamed or downloaded to consumer TVs from broadband, will grow 10 times between now and 2013. This past year has seen a massive shift to more broadband viewing habits, thanks in large part to new platforms such as Hulu and the Netflix Roku box. Video Business has some analysis of the report:

"All stakeholders in the online video ecosystem are eyeing the living room," said Michael Wolf, research director at ABI Research, in a statement. "With the continued adoption of network-connected video game consoles, the porting of popular online video services such as Hulu and Netflix onto third party consumer electronics devices, and network operators' growing interest in over-the-top video, we see this market for TV-displayed online video continuing to grow."

Netflix, the largest U.S. movie-rental service via mail, this year reached agreements to have its inventory of more than 12,000 streaming titles to be accessed through Roku set-top boxes, TiVo digital-video recorders, Microsoft Xbox 360 videogames consoles and LG Electronics and Samsung Blu-ray players. The company expects its streaming service to double the company’s subscriber base within a decade.

Amazon said in July that it replaced its Unbox video-download service with a video-on-demand service that allows customers to stream television and movie content in an effort to continue to build media revenue. The company also has an agreement with Sony in which owners of the TV-makers Bravia HD sets can buy a component allowing direct-to-TV downloads.