If you are an iTunes Movie Store consumer, you may have noticed not only the news-making iTunes 9 announcement, but also the fact that you aren't able to rent or buy films without the upgrade. This is true. If you wanna rent or buy films via iTunes, you need to download the new version of the store. And, download you should. Ever since I upgraded to iTunes 9, the entire experience (from music to movies) has become even more sleek and slick and effortless. Plus, there are a slew of new features, such as Home Sharing (which allows your library to be transferred to other approved machines), iTunes LP (which offers a more robust set of features with certain album purchases), and iTunes Extras (which offers DVD-like movie features such as audio commentaries and deleted scenes). All this, and Apple has dropped the price of its 160GB Apple TV.