Apple's Earnings: Boom or Bust?

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by Jon Friedman
April 23, 2013 2:58 PM
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Apple's shares have plunged some

44% since hitting a high last September, sending Wall Street, Silicon Valley and Main Street individual investors into a shellshocked state.

When the stock price dipped below $400, there was a mild panic across the investment world. That is not supposed to happen to Apple!

When the company releases its quarterly earnings after the close of trading on Tuesday afternoon, the entire investment community will be holding its collective breath. 

The results could have far-reaching effects, beyond the one company's fortunes.

Apple (AAPL) has become the symbol of the stock market. The company's flair for innovation, marketing and design have set standards that other companies are now chasing.

Apple has struggled to convince skeptics that it has gone on to new heights following the death of its visionary leader Steve Jobs in 2011.

I suspect that, yes, Apple will continue to struggle for a while longer before turning it around -- probably late this year.  

Apple must present new products to the marketplace before the doubters are convinced that the company and the stock have bright days ahead.


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