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CNBC Has Ratings Challenges -- And That's Great News for You!

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by Jon Friedman
May 30, 2013 12:05 PM
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Maria Bartromo

What's ailing CNBC, the leading business-news outlet on cable television?


May turned out to be the lowest-rated month in total viewers since April 2005,notes Jeff Reeves of InvestorPlace.com. 

While that is not good news for CNBC, it is great news for you if you're a stock-market maven. 

As Reeves writes, “Meanwhile, in case you’re wondering, the S&P 500 is up 37% since 2005 and more than 16% year-to-date."

CNBC, of course, remains by far the No. 1 business-news network. It practically prints money for parent Comcast. Even with a ratings hit, CNBC is enormously beneficial to NBC News and Comcast. 

Viewers often grumble that CNBC is dull or out of touch, but they tend to keep coming back to it. Much like how folks flock to CNN during a Big Story, viewers do the same when there is a stock-markt crash or an insider-trading scandal or a mega-deal. It is the station of record for financial news.

So, as the stock market is roaring, making Mom and Pop rich in mutual fund returns, CNBC is having more trouble than it does during a bear market when prices are dropping and doom and gloom is the market sentiment. 

For more details, check Talking Biz News' piece: http://www.talkingbiznews.com/1/cnbc-viewers-hit-lowest-point-since-april-2005/

It's a fascinating question about human nature: Why does CNBC thrive in bad but not good times?

Does Maria Bartiromo become less interesting when you're making gobs of dough?

Does Jim Cramer seem less compelling?

Are those stock-market data, the lifeblood of CNBC, less riveting and a whole lot more vanilla in fat times?

Maybe the viewers are away form their TV sets, pricing yachts, airplanes and third homes.



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