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CNN Announces a New Morning Approach

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by Jon Friedman
April 30, 2013 10:27 AM
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CNN, desperate to invigorate its morning show, will soon be launching a new program called "New Day."

Of all the trouble spots that new news chief Jeff Zucker inherited upon his arrival months ago, the morning hours were arguably the most challenging. CNN has lurched from one style to another and back again over the years, seemingly portraying itself as a quasi-news or is it a quasi-entertainment show.

CNN has had a distinct lack of identity in the breakfast hours, compared with its rivals at Today and Good Morning America. Their specialty is news over easy. CBS by contrast focuses on hard news pretty much all the time, hoping to elevate the conversation beyond nutritional, personal grooming, fitness and dating tips.

CNN said its new morning show will be called “New Day.”   

Hosted by Chris Cuomo and Kate Bolduan, with Michaela Pereira as news anchor, the program will launch Monday, June 10.  It will broadcast live from CNN’s studios in New York City and air weekdays from 6-9 am ET. Jim Murphy is the senior executive producer and Matt Frucci is the executive producer of “New Day.” CNN’s John Berman and Zoraida Sambolin will continue to anchor “Early Start” from 5-6 am ET.

MEDIA MATRIX QUESTION: Will you watch this show? If so or not, tell me why.

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