Today is the kick-off of Apple's much-awaited Worldwide Design Conference kicks in San Francisco.
But if you're looking for a new-products bombshell, analysts suggest, this ain't the place. That news could come later this year.
The question is simple: Will Apple say the right things and send its nosediving stock back up again?
If so, Apple CEO Tim Cook will have to convince Wall Street stock-pickers and securities analysts that it is poised to market (finally!) potentially lucrative new products.
By "new" products, I don't mean a variation on a mini-IPad or a colorful iPod.
It's possible that Apple isn't ready yet to make such a splash or the company reckons that this isn't the optimal time to issue an announcement.You'd have to giveApple the benefit of the doubt on knowing about these matters, based on its remarkable track record and uncanny sense of timing.
But the Wall Street natives are getting restless, just the same.
And why shouldn't they?
Apple's shares have dropped 20% since last year's Worldwide Design Conference and the destruction is nearer to 36% since the day that the iPhone 5 arrived on the market.
True, Apple's stock may have rebounded to climb 17% since hitting bottom two months ago but analysts still reckon that the stock has declined 15% since the start of the year.
Think of this as Apple CEO Tim Cook's version of Gary Cooper's High Noon. Cook will try to calm the always deadly, occasionally lawless town known as Wall Street, armed alone with a microphone.
What will he tellus? Hints about an iRadio?
We'll take practically anything at this point.
New cheaper phone models?
Any port in a storm.