Herring Broadcasting is working with the Washington Times to launch a TV station that will appeal to red staters. Welcome the new One America News network to the fray. It will be rolled out on -- when else? -- July 4th.
Don't expect miracles, though. Herring's best shot is to co-exist with Fox News and not to upset the giant. MSNBC and CNN have tried hard to shove Fox News out of its leadership position -- to no avail -- over the past decade. This upstart will have a difficult time making Fox's viewers turn away form their favorite station.
Herring has given the subject some thought, clearly.
"A number of conservative websites have done extremely well over the last couple of years," Herring, the president of the network, proclaimed in an interview with The Hollywood Reporter from the Conservative Political Action Conference in Washington D.C. "I think the reason for that is because TV viewers are not being fulfilled, they are having a hard time finding voices that speak to them on television, and they’re turning to the Internet. We hope to bring some of those viewers back to conventional cable television."
San Diego-based Herring Broadcasting is the lone investor behind One America News. On its introduction, the channel is expected to be viewed in a "minimum of 10 to 15 million homes," Herring told The Hollywood Reporter. By comparison, Fox News and MSNBC appear in more than 90 million homes, and even Current TV, which has been sold to Al Jazeera, connects in 60 million homes.
Maybe Herring would have a much better chance at achieving success if it targeted Al Jazeera, though that move would defeat its whole purpose.
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