All Things D is reporting that Marissa Mayer's Yahoo has bid $600-$800 million for Hulu.
Yahoo may eventually have competition in the deal. The prospective bidders are said to number Yahoo, KKR, Guggenheim Digital, Silver Lake Partners, Time Warner Cable, Directv and the Chernin Group.
That's right -- it wasn't a typo. Hulu could wind up commanding a price of nearly $1 billion in an acquisition. And the company could look like Hollywood's Flavor of the Month, amid the recent merger mania in the media sector.
Who would've thunk it?
It's the same Hulu that has been dogged by carping and criticism for years --the talk went that Hulu lagged because it needed a strong CEO, didn't have a coherent identity in the television industry and seemed to get lost in the Netflix explosion.
It may turn out that the final purchase price for Hulu will hinge on such factors as the length of the licensing rights for content and how much control the programming companies selling off Hulu will have over the content, All Things D pointed out, noting:
"One thing is certain: Now comes what will look like a noisy game of musical chairs, in which the various groups will vie for one-upsmanship, even as they talk to each other about possible joint effort."
Hulu has suffered from an unwieldy structure, and that fact of life could continue to plague it as the negotiations continue.