By Jon Friedman | Jon Friedmans Media Matrix June 2, 2013 at 10:04AM
TV's Sunday morning talk shows ramble on and on and on. And on.
Do the shows serve a public service, though? I wish they did. We could use some enlightenment.
Instead, we get the same expert guests on each show, sooner or later, talking about the same issues.
That's basically it: recycled talking heads going on and on about refried subjects. Iraq. Iran. The economy. Oklahoma. Boston. President Obama. The Tea Party.
Sure, I care about all of them, and we all should. But I wish I could look forward to seeing more discourse that touches me, a voter, an individual investor, a victim of the insane heath-care system.
I have suggested in this space that the Sunday morning shows could actually perform more of a public service by devoting air time to topics that affect my everyday life, such as personal finance, fitness and healthcare.
These are valuable areas in people's lives, perhaps even more crucial on a daily basis than -- dare I say it -- the latest utterances coming from North Korea.
The Sunday morning system is obsolete, to a large degree, because of the Internet. As with everything else on TV, the digital revolution has transformed the medium but TV itself has not caught up, somehow.
The Sunday morning shows should be more lively, more interactive with the viewers and much more relevant. Is it news this morning that Rep.Michele Bachmann says she won't run for re-election in 2014? Do I need the spin of the TV panelists to make the story complete? Aren't there more relevant topics to explore than that bit of low-hanging fruit?
I don't single out any of the shows. As I've written, I think CBS' Bob Schieffer is terrific, the best in breed. But even Schieffer's folksy charm and plain-speaking wisdom is no always enough to triumph over a medium that refuses to innovate.
ABC's George Stephanopoulos tries to keep the pace moving on his show and he knows his stuff. But again the format is so tried and true that it lacks punch. There must be a better way.
Meet the Press has been the standard-bearer all through the years so I would hope that it could be the innovator, the catalyst to more meaningful Sunday morning talk.
Psst, and you know what: The viewers might just reward your boldness with higher TV ratings!
Here we go. It's time once again to watch the talking heads lash out against their political enemies and the panelists pat one another on the back.
It's all rather mindless. I don't learn much of anything. I wish I did.
It's Sunday morning. Do you know where your brain is?