Shriver continues NBC's (CMCSA) trend of hiring women associated with presidents. Or, as Lisa de Moraes of the Washington Post put it well: "NBC News continues to be irresistibly drawn to women with White House bloodlines."
As it turned out, Shriver is the niece of President John F, Kennedy. She joins former First Daughters Chelsea Clinton and Jenna Bush Hager on NBC's staff.
In her new/old role, Shriver will be a "special anchor" writing and producing special shows about the "profound impact that women's rising influence and leadership has had on all aspects of American culture and society," NBC News noted.
Shriver had acted as an anchor and correspondent for NBC News from 1986 to 2004, leaving following the election of her husband Arnold Schwarzenegger as governor of California. She will make her mark now on many of NBC's platforms, such as NBC, MSNBC, CNBC and NBC Sports.
Shriver filed for divorce in 2011 after she reportedly found out that her husband had fathered a child with their housekeeper, de Moraes pointed out.
(Huffington Post noted several months ago: "While on his 'Total Recall' book tour in October 2012, the 'Terminator"'star told Fox News' Sean Hannity, 'I'm the forever optimist. So I do see that Maria and I get together eventually.'").
NBC needs a boost particularly with women viewers. The network's image took a beating when "Today" veteran Ann Curry was roughly removed from the show. Many women in the show's audience were angered and even outraged by the way Curry was treated.
Meanwhile, Robin Roberts of ABC's "Good Morning America" has connected with women on an emotional level and that show -- and ABC as a whole -- benefited from Roberts' popularity.
Now it will be Shriver's turn.
Get the latest headlines from Jon Friedmans Media Matrix delivered to your inbox every day.