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Michael Douglas' Bizarre and Brilliant Media Strategy

Jon Friedmans Media Matrix By Jon Friedman | Jon Friedmans Media Matrix June 4, 2013 at 2:21PM

Michael Douglas is a genius.
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Michael Douglas

Michael Douglas is a genius. 

Not only because he won his first Oscar, for producing One Flew Over the Cuckoo's Nest, in his early 30s. 

Not because he has managed to have a largely distinguished acting career for decades -- winning an Oscar for Wall Street along the way.

Because of his most recent move.

Fresh from a winning depiction of Liberace in an HBO biopic, Behind the Candelabra, Douglas told the Guardian newspaper that oral sex gave him cancer and ...

To quote Ellen Foley in Paradise by the Dashboard Light: Stop right there!

That one sentiment alone -- which Douglas' publicist is now throwing cold water on -- guarantees Douglas a lifetime membership in the Public Relations Hall of Fame.

Douglas will be widely quoted and re-quoted. He will have staying power, thanks to that line. He will be immortalized in talk radio. He'll appear on year-end lists of all kinds.

He will stay in our minds for a long time. Reporters will want to interview him about any movie or TV show he appears in simply as a way to ask again about you-know-what.

Was it outrageous? Sure.

Irresponsible? Possibly.

Embarrassing? Arguably.

Brilliant? Absolutely.

Douglas works in an industry where name recognition means everything. Every gimmick is legit. If someone can concoct a way to remain in the public eye, so be it. The Kardashians gets mocked all the time and they are laughing all the way to the bank.

I salute you, Michael Douglas. I'm glad you're healthy and busy and productive. 

You manipulated the media like a maestro. You're brilliant, too.