By Jon Friedman | Jon Friedmans Media Matrix May 7, 2013 at 8:57PM
Spike Lee must be the smartest sports fan who has ever lived. No fan gets more mileage out of television close-ups during sports events as Spike does during New York Knicks games.
The TV networks continue to show shots of Spike during Knicks game at Madison Square Garden, as if he was the fans' ambassador. It has been going on like this for two decades. Enough, please.
Spike is a smart guy. He knows he has this status and he plays it to the hilt, cavorting around the court side seats in his orange and blue (Knicks team colors) getups. Very smart man.
The announcers during the game and even at halftime can't get enough of Spike. Tonight, TNT showed him walking behind announcer Reggie Miller, looking impish. Does TNT think this is great TV? If so, the network is mistaken. After all these years of watching Spike's antics on TV, it is old-hat to have to watch him.
Spike has some vivid history with Miller. Miller, one of the greatest jump-shooters in NBA history, played brilliantly in the playoffs for the Indiana Pacers in Madison Square Garden during the playoffs in 1994 and 1995. At one point, he bedeviled the Knicks to the point where Lee, captured by a TV camera, spoke for all Knicks fans by throwing up his arms in dismay. It looked as if Miller was personally persecuting him.
It was a great TV shot at the time -- and it should have ended there. Instead, for two decades, the networks have given Lee lots of exposure. He is smart enough to appreciate it and to work it. And he does this very well. Lee is the smartest sports fan around. Jack Nicholson at the Lakers games? No contest.
Woody Allen probably goes to about as many Knicks home games as Spike but we seldom see Woody on camera during the action. Spike gets tremendous exposure for himself and his movies.
More power to him for it. I just wish the networks would stop doing it, for the sake of the viewers. It has gotten tedious.