Editor's Note: The opening credits to a movie or TV show are more than just a title and names. They’re an opportunity to set the tone of the story to come. They can provide necessary background and setting for the drama to follow. Creators of title sequences often create powerful visual experiences that pull the viewer into a new visual world. In this episode of PBS Off Book, meet Peter Frankfurt and Karin Fong, the creators of the iconic Mad Men sequence; Ben Conrad, who was behind the hilarious Zombieland opening and "rules" sequences;  and Jim Helton, who developed the stirring end credits from Blue Valentine. Please take a moment to view the video linked above. If you would like to view other episodes of Off Book, go here. Thanks! -- Kevin B. Lee