I've always been a firm believer in media education that moves beyond showing film adaptations of relevant texts in high school English classes, and that's exactly what LIFT does by offering its participants the chance to make their own short films and discuss the process. We live an existence saturated by images, and if you're teaching kids (of any age) to interrogate what they're being constantly bombarded with, you're better preparing them to live in the world.
Media education is increasingly necessary, but still lagging. We may not be at the point yet where we can say that learning semiotics is as important as reading Huckleberry Finn, but that's not to say that we won't get there.
All that aside - this is a worthy program. And I hear the work itself has turned out great.