Before Reverse Shot gets the apologia ball up and rolling; from an interview with Time:
Who do you make movies for?
The collective soul.
No. The name of that thing that we become when we are in a room with strangers. It’s a group consciousness. A collective soul. That collective soul is an entity that is smarter than me, smarter than anyone. They’re the ones who love Adam Sandler movies and we dismiss it. The archetype he portrays is so dead on and pure and needed in our psyche. And when a really arty well-crafted movie does not resonate with them, they are sending you another message. You can say they’re stupid, but I believe in them 100 percent, and that’s what makes it easy. Every reaction to every movie tells me where the collective soul is right now. March of the Penguins tells me what’s still possible.
Come on guys. I don't want this on our permanent record.