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$100 Million Pledged To Produce 8,000 Indie Films - Kickstarter Breaks Down The Numbers

by Tambay A. Obenson
January 3, 2013 1:07 PM
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A worth-sharing report from Kickstarter (courtesy of their blog)... especially since a lot of you have used, and will continue to use the crowd-funding service.

Film & Video statistics (April 28, 2009 — January 1, 2013)

  • Total pledged: $102.7 million 
  • Total collected: $85.7 million
  • Total backers: 891,979 
  • Funded projects: 8,567

How those funds have been distributed:

Film Subcategory Pledged Funded Projects
Documentary $42.64 million 2,394
Narrative Film $31.74 million 2,331
Short Film $16.68 million 3,000
Webseries $6.83 million 619
Animation $4.87 million 223

Kickstarter’s impact on film

In Hollywood, $100 million might be the marketing budget for a single blockbuster, but independent filmmakers are more resourceful. This $100 million helped to create more than 8,000 films, many of which have gone on to great acclaim and success.

  • At least 86 Kickstarter-funded films have been released theatrically, screening in more than 1,500 North American theaters according to Rentrak. Another 14 films have theatrical premieres slated for 2013.
  • According to Rotten Tomatoes, three of the 20 best-reviewed films of 2012 are Kickstarter-funded (The Waiting RoomBrooklyn Castle, and Ai Weiwei: Never Sorry). Another Kickstarter-funded film,Pariah, was among the best-reviewed of 2011.
  • Two films have been nominated for Oscars in the past two years: Sun Come Up and Incident in New Baghdad. A third, Barber of Birmingham, launched a project after being Oscar-nominated. Three documentary features and two documentary shorts are currently shortlisted for Oscar nominations in 2013: The Waiting RoomDetropiaAi Weiwei: Never SorryInocente, and Kings Point.
  • Kickstarter-funded films comprised 10% of Sundance’s slate in 2012 and 2013. In total, 49 Kickstarter-funded films have been official selections at the prestigious festival.
  • Kickstarter-funded films comprised 10% of the 2012 slates at the SXSW Film Festival and Tribeca Film Festival. In total, 57 Kickstarter-funded films have premiered at SXSW and 21 at Tribeca.
  • At least 16 Kickstarter-funded films have been picked up for national broadcast through HBO, PBS, Showtime, and other networks.
  • Kickstarter-funded films have won at least 21 awards at the Sundance, SXSW, Tribeca, Cannes, and Berlinale festivals.
  • Eight Kickstarter-funded films are nominated for Independent Spirit Awards this year.

Kickstarter, the new brand of Hollywood studio.

I'm sure we'll be featuring many more campaigns throughout 2013.

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  • Ming | January 4, 2013 4:37 PMReply

    Very good info! Thank you-

  • Rodney | January 4, 2013 10:27 AMReply

    Based on the total amount collected vs. pledged, that's about $10,000 and 104 backers per project donating an average of $96 per backer. Pretty impressive. I wonder if indiegogo provides similar stats.

    I think 2013 will be the year we start seeing "wholesale" crowdfunding options.

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