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'30 for 30' Film 'You Don't Know Bo' Is ESPN's Highest Rated Documentary (Watch Trailer)

Television
by Tambay A. Obenson
December 10, 2012 7:41 PM
6 Comments
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I didn't even know it aired; did you? 

But it'll be re-broadcast on Wednesday, December 12, at 8pm, on ESPN 2.

The full story via press release from ESPN...

"30 for 30" Film "You Don't Know Bo" is ESPN's Highest Rated Documentary

You Don't Know Bo, the latest film in ESPN Films' Peabody Award-winning and Emmy-nominated 30 for 30 film series, earned a 2.3 metered market rating to become ESPN's highest rated documentary on an overnight basis, according to the Nielsen Company. The film, which aired Sunday night after the Heisman Trophy presentation, topped The Fab Five, an ESPN Films documentary that premiered to a 2.0 overnight rating on March 13, 2011, about the famed University of Michigan basketball team of the early 1990s.

"Bo Jackson's story is one that captured the nation's attention back in his prime and still fascinates people today - nearly two decades after his retirement," said Connor Schell ESPN Films vice president and executive producer. "With You Don't Know Bo, we wanted to present a documentary that would honor Bo's legacy while appealing to those who lived through his great feats. But it was equally as important to encapsulate his great achievements for those who may not have 'known' Bo, and we are thrilled with the audience response to the film."

You Don't Know Bo rated highest in Birmingham, Ala., with a 7.9 metered market rating.

Directed by Michael Bonfiglio and produced by @radical.media, You Don't Know Bo takes a close look at two-sport athlete Vincent Edward "Bo" Jackson and the creation of a legend. As the only athlete ever selected to play in the NFL Pro Bowl and the MLB All-Star Game, Jackson will forever be known as a cultural icon who looms larger than life as one of the most famous athletes of all time. This film examines the truths and tall tales that surround Jackson, and how his seemingly impossible deeds captured the country's collective imagination for an all-too-brief period in time.

You Don't Know Bo will reair on Wednesday, Dec.12, at 8 p.m. ET on ESPN2.

Watch the trailer below:

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6 Comments

  • deecreative | December 11, 2012 11:15 PMReply

    it came on, on Saturday and Twitter was going nuts, interesting to see a lot of people were home LOL well done they covered every angle.

  • Troy | December 11, 2012 4:56 PMReply

    So are y'all saying your interested in a story about someone who won the heisman but not interested in the heisman of which it premiered after in which the first freshman won the award? Why watch the doc at all if you have no interest in sports. It does not contain anything existential about achieving success through perseverance or any other Pre-associated moral lesson that you phonies would be interested in if you are not interested in the culture as a whole. He is literally the asshole athlete that instead of his family taking advantage of his success he sold his grandmother's recipes for profit and is only concerned with his legacy and whether or not his jersey stays retired.

  • Jai | December 10, 2012 9:38 PMReply

    I missed it too, will definitely watch on Wednesday.

  • Justin W | December 11, 2012 11:14 AM

    Same here

  • Adam Scott Thompson | December 10, 2012 8:15 PMReply

    Missed the premiere but I definitely plan on watching it. Bo could've been the G.O.A.T. for real.

  • serpico | December 10, 2012 8:12 PMReply

    Yeah. They advertised it on ESPN all week.

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